American Express: Logo, Brand Colors and Info | Download SVG & Learn More (2024)

History of the American Express logo

American Express is one of the world’s generally trusted and perceived brands. Pentagram has revived the American Express visual character, reasserting and intensifying the brand’s visual articulation. The undertaking tried to retool the unique Blue Box logo, presented in 1975, and infer a typographic language that could likewise live external the Blue Box, giving a bolder, more sure articulation of the brand. The work was started as a feature of a more significant correspondences project that features Amex as an assorted business and fundamental piece of customers’ lives.

One of the essential objectives was to revitalize the brand character and upgrade its exhibition across different stages and bring visual coherence across topographies and business channels. American Express currently serves more than 112 million business and shopper Card Members, 18 million Amex tolerating vendors, many acquirers, and 120 bank accomplices that associate through the American Express Network worldwide. As the brand has extended, worldwide business and customer needs have likewise developed, bringing about a more diffuse articulation of the brand globally. The new visual personality brings strength, effortlessness, and meticulousness to the brand, broadening a solid look and voice to American Express items, administrations, and encounters.

The visual personality commends the exceptional plan legacy of American Express in a brilliant and a la mode way, expanding on an uncommon 168 years of brand value and iconography. The new brand stage has kept up and amplified its strangely rich assortment of brand components, including its particular Centurion and World Service design.

Pentagram worked intently on the venture with Clayton F. Ruebensaal, Senior Vice President of Global Brand Management and Design at American Express. The test for the fashioners was fortifying a significant brand for the tiny space advanced world, where it tends to be hard to have an exceptional visualization with nitty-gritty imprints. This is particularly significant as buyers keep on progressing to versatile and social stages and advanced trade advances. Simultaneously, the marking must be successful in the actual world, where characters wake up in enormous scope, biological applications.

The logo and other natural brand components have been redrawn to flourish at different scales, from cell phones, watches, and advanced installments to retail establishments. Brand signifiers have been cautiously redrawn to be all the more carefully clear and interpret well to advanced settings, for example, the American Express application, Membership Rewards focuses, and Pay with Points. The arrangement of realistic components and samples, alongside photography and outline, is versatile, responsive, and open, offering incredible adaptability in making applications and articulations of the brand.

The personality jam and improves the famous Blue Box logo, promptly unmistakable as American Express. The creation of the Blue Box has been kept set up: two bars of diagram lettering getting through the focal point of a blue square. The creators redrew the letterforms and finessed the subtleties of the characteristically intricate logotype to deliver it robustly and transparently that capacities at both a vast and limited scope. The update likewise presents a substitute logo for little space advanced use, for example, Twitter and Instagram symbols. This adaptation of the Blue Box crops the bigger wordmark to catch the “AM EX.”

The exemplarily illustrated lettering of the Blue Box logo was redrawn with a non-diagram form that works fresh. Working with the sort fashioner Jeremy Mickel, the group created lettering dedicated to the soul of the first logo. The logotype has single-line and stacked forms especially attracted different scales for visual progression and readability.

All through the marking, the utilization of blank areas permits components to inhale and helps the brand feel open and available and sets off the famous shading range of radiant blue and dark blue. The group additionally dealt with inner brand informing to build up a firm voice for brand articulations pushing ahead. One of the essential objectives was to revitalize the brand character and upgrade its exhibition across different stages and bring visual coherence across topographies and business channels. American Express currently serves more than 112 million business and shopper Card Members, 18 million Amex tolerating vendors, many acquirers, and 120 bank accomplices that associate through the American Express Network worldwide. As the brand has extended, worldwide business and customer needs have likewise developed, bringing about a more diffuse articulation of the brand globally. The new visual personality brings strength, effortlessness, and meticulousness to the brand, broadening a solid look and voice to American Express items, administrations, and encounters.

The visual personality commends the exceptional plan legacy of American Express in a brilliant and a la mode way, expanding on an uncommon 168 years of brand value and iconography. The new brand stage has kept up and amplified its strangely rich assortment of brand components, including its particular Centurion and World Service design.

Pentagram worked intently on the venture with Clayton F. Ruebensaal, Senior Vice President of Global Brand Management and Design at American Express. The test for the fashioners was fortifying a significant brand for the tiny space advanced world, where it tends to be hard to have an exceptional visualization with nitty-gritty imprints. This is particularly significant as buyers keep on progressing to versatile and social stages and advanced trade advances. Simultaneously, the marking must be successful in the actual world, where characters wake up in enormous scope, biological applications.

The logo and other natural brand components have been redrawn to flourish at different scales, from cell phones, watches, and advanced installments to retail establishments. Brand signifiers have been cautiously redrawn to be all the more carefully clear and interpret well to advanced settings, for example, the American Express application, Membership Rewards focuses, and Pay with Points. The arrangement of realistic components and samples, alongside photography and outline, is versatile, responsive, and open, offering incredible adaptability in making applications and articulations of the brand.