Penney Farms, Florida: The Visionary Plan of J.C. Penney (2024)

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ByMike Miller Updated January 8, 2023

Penney Farms is an incorporated town of 749 people in Northeast Florida. It is located on State Road 16 between Green Cove Springs and Starke.

Penney Farms, Florida: The Visionary Plan of J.C. Penney (1)James Cash Penney, 1875-1971

As you drive through you will think it's just another North Florida town with wide streets and large shade trees.

The tidy wood frame houses and well kept masonry buildings will remind you of a time gone by.

If you stop to read one of the historical markers in town, you will find out more about the story of this unusual little community.

HISTORY OF PENNEY FARMS, FLORIDA

James Cash Penneywas a businessman who opened his first department store in Wyoming in 1902 and grew his operation to thirty J. C. Penney stores by 1912.

Most of his early stores were in the western states.

Penney Farms, Florida: The Visionary Plan of J.C. Penney (2)Penney Farms Aerial View 1947
FloridaMemory.com

It is an understatement to say that Mr. Penney was a success. By 1924 he was earning more than one million dollars a year back when that was really good money.

Penney Farms, Florida: The Visionary Plan of J.C. Penney (3)Cattle at Penney Farms, Florida
FloridaMemory.com

He didn't just sit on his wealth, however. He put his money to work on various philanthropic ventures. One of those was Penney Farms.

He started by buying 120,000 acres of farm land in Clay County, Florida just west of Green Cove Springs.

Penney Farms, Florida: The Visionary Plan of J.C. Penney (4)Penney Farms Foremost Dairy
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His plan was to develop a farming community based on the same principles that helped him succeed with his department stores.

His idea was to let farmers earn shares in the community by raising crops and using the money to buy interest in the land.

Penney Farms, Florida: The Visionary Plan of J.C. Penney (5)Penney Farms, Florida

Mr. Penney was a man of strict moral values and subjected applicants for his farming community to a rigid questioning.

Penney Farms, Florida: The Visionary Plan of J.C. Penney (6)Aerial View J.C. Penney Mansion
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They had to fill out an application and promise not to use alcohol or tobacco. Character references were also required.

Penney Farms, Florida: The Visionary Plan of J.C. Penney (7)Statue of J. C. Penney

He got enough takers that by 1927 Penney Farms had 300 buildings including a general store, a post office, and a garage.

Agricultural products included cattle, pecans, persimmons, oranges, grapes, and a variety of vegetables.

Penney Farms, Florida: The Visionary Plan of J.C. Penney (8)J. C. Penney Mansion, Penney Farms

Mr. Penney established an institute of applied agriculture that provided training to members of the community.

He also founded another philanthropic venture, The J. C. Penney Foundation Memorial Community. This was built for retired ministers and other Christian church workers and their spouses.

The community included 22 buildings with furnished apartments and a memorial chapel.

Penney Farms, Florida: The Visionary Plan of J.C. Penney (9)Penney Farms, Florida

The Great Depression nearly wiped out James C. Penney. He had to sell all but 200 acres of his vast land holdings in Clay County.

He deeded the land to the Memorial Community.

PENNEY FARMS, FLORIDA TODAY

Since 1971 the land and buildings he donated have been operating as thePenney Retirement Community, Inc.

Penney Farms, Florida: The Visionary Plan of J.C. Penney (10)Memorial Church at Penney Farms, Florida

In the 1950s the community opened its admission to not only clergy and retired missionaries, but to anyone desiring to live in a Christian Retirement Community.

Penney Farms, Florida: The Visionary Plan of J.C. Penney (11)Apartment Building at Penney Farms, Florida

The retirement community now consists of approximately 500 residents.

Penney Farms, Florida: The Visionary Plan of J.C. Penney (12)

Penney Farms has been on the National Register of Historic Places since 1999.

THINGS TO DO IN PENNEY FARMS, FLORIDA

Historic District
Penney Farms, FL 32079.

While this area might not have a specific address or phone number to call, its open streets welcome visitors to explore at their own pace. Walking through it, you'll get a sense of stepping back in time.

The architecture of the original buildings and the beautifully maintained landscapes reflect the town's founding principles of simplicity and community. It's a favorite way to appreciate the vision and history of Penney Farms.

Penney Memorial Church
4465 Poling Blvd, Penney Farms, FL 32079 | (904) 284-4574

More than just a place of worship, this church is a cornerstone of the Penney Farms community, embodying the philanthropic spirit of its founder. The church's architecture is a marvel, reflecting the historical and cultural significance of the town.

Throughout the year, it hosts a variety of musical performances, lectures, and community events that are open to the public. Whether you're interested in spiritual enrichment or cultural experiences, the Penney Memorial Church offers a warm and welcoming atmosphere.

Mike Roess Gold Head Branch State Park
6239 State Road 21, Keystone Heights, FL 32656 | (352) 316-4286

Roughly a 20-minute drive from Penney Farms, this state park is a favorite among locals and visitors for its hiking trails, sandhill lakes, and the stunning ravine created by Gold Head Branch.

It's a perfect spot for bird watching, picnicking, or simply enjoying a day out in nature. The park's diverse ecosystems and tranquil setting make it an ideal destination for those looking to escape the hustle and bustle of city life.

Penney Farms Retirement Community
3495 Hoffman St, Penney Farms, FL 32079 | (904) 284-8200

This retirement community, at the heart of Penney Farms, often hosts events and activities that welcome the broader public. From art shows and concerts to educational talks and holiday celebrations, these events showcase the talents and interests of the residents while fostering a sense of community.

Participating in these activities offers a great opportunity to engage with the local culture and meet the remarkable individuals who call Penney Farms home.

PENNEY FARMS FLORIDA GOOGLE INTERACTIVE MAP

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Penney Farms, Florida: The Visionary Plan of J.C. Penney (2024)

FAQs

How did Penney Farms, Florida get its name? ›

The Town of Penney Farms is a quiet residential area with a village like atmosphere, home at present to about 850 residents and named after the department store founder, JC Penney who bought land here in 1927.

Why was James Cash Penney important? ›

James Cash Penney Jr.

(September 16, 1875 – February 12, 1971) was an American businessman and entrepreneur who founded the JCPenney stores in 1902.

What town in Florida is named after a department store? ›

Town of Penney Farms

The village-like atmosphere is named after the department store founder JC Penney, who bought land near Green Cove Springs in 1927.

What is the history jc penney? ›

JCPenney is an iconic American retail company and key anchor store in shopping malls across the United States. JCPenney traces its origins back to April 14, 1902, when founder James Cash Penney and his partners opened the Golden Rule dry goods store in Kemmerer, Wyoming.

How much to live in Penney Farms? ›

CategoryExpenditure
Housing (Rent / Mortgage)$12,632
Other Housing$8,495
Miscllaneous$25,653
Total Annual Expenditure$83,845
4 more rows

How many JCPenney stores are left in Florida? ›

Now, 44 stores might sound like a department store dream come true, but Florida's a big state. Imagine this: you're craving a retail therapy session to snag that elusive floral dress on sale, only to discover the closest JCPenney is a road trip away.

What is the oldest town in America in Florida? ›

St. Augustine, founded in September 1565 by Don Pedro Menendez de Aviles of Spain, is the longest continually inhabited European-founded city in the United States – more commonly called the "Nation's Oldest City."

What was Florida's original name? ›

Florida's original Spanish name is La Florida, which means “place of flowers.” Some historians think Ponce de León chose the name to honor the blooming flowers he saw there, or in tribute to Spain's Easter celebration called Pascua Florida, or “Feast of Flowers.”

What Florida city is named one of the most beautiful in America? ›

According to writers, one humble Florida city made the list: Naples! Here's why it was chosen: "Naples, Florida, has a tropical vibe, and it's almost always sunny and warm. You can walk down idyllic long piers and hang your feet off the side over the crystal blue water that will make you feel like you're in Bermuda.

Who owns JCPenney now? ›

On September 9, 2020, Brookfield Property Partners and Simon Property Group agreed to purchase JCPenney for about $800 million, including $300 million in cash and assuming $500 million of debt, which was later approved by the court on November 10, 2020.

Why is JCPenney struggling? ›

JCPenney was one of the earliest companies to offer items online in the 1990s but struggled to keep up with the shifting retail landscape amid multiple leadership changes. By 2020, it had racked up $5 billion in debt, and it filed for bankruptcy in May.

What was the old name of JCPenney? ›

JCPenney was founded in Kemmerer, Wyoming, in 1902 by James Cash Penney. The first store, named The Golden Rule, set the standard by which we have operated for over a century – to treat others as we would like to be treated.

Why is it called JCPenney? ›

JCPenney was founded in Kemmerer, Wyoming, in 1902 by James Cash Penney. The first store, named The Golden Rule, set the standard by which we have operated for over a century – to treat others as we would like to be treated.

What happened to JCPenney? ›

After filing for Chapter 11 bankruptcy protection in May 2020, in September 2020, Brookfield Asset Management and Simon Property Group agreed to purchase the company for around $800 million in cash and debt. The deal was approved by the U.S. bankruptcy court for the Southern District of Texas two months later.

Where did JCPenney headquarters move to? ›

JCPenney Corporate Headquarters Return to Campus at Legacy West in Plano. PLANO, Texas (July 20, 2023) – JCPenney announced today the reopening of its new corporate offices at the Campus at Legacy West (CALWest).

What was the other name for JCPenney? ›

He started in retail in Hamilton as a clerk and later moved to Colorado, where he worked for and eventually owned the Golden Rule Stores. While the name of the chain of stores was ironic in itself, these are the stores that became the foundation for the J.C. Penney Stores.

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